The Snow Leopard Initiative

Snow leopards are among the most elusive and endangered big cats in the world. These magnificent creatures inhabit the remote mountain ranges of Central Asia, facing threats from habitat loss, climate change, and human conflict. At NOROA, we believe in protecting the wild places and wildlife that inspire our designs.

Our Commitment

We are committed to supporting wildlife conservation efforts that align with our values of sustainability and respect for nature. Through thoughtful partnerships and transparent giving, we aim to make a meaningful contribution to protecting endangered species and their habitats.

How Your Purchase Helps

5% of profits from the Snow Leopard Study hoodie are donated to snow leopard conservation efforts. These funds support research, habitat protection, and community programs that help reduce human-wildlife conflict in snow leopard territories.

We are committed to transparency in our giving and will provide updates on our contributions and their impact.

About Snow Leopards

Mountain Specialists

Snow leopards live at elevations between 3,000 and 4,500 meters in some of the most remote mountain ranges on Earth.

Endangered Status

Listed as vulnerable, snow leopards face threats from poaching, habitat loss, and declining prey populations.

Climate Impact

Climate change is pushing their habitat higher up mountains, reducing available territory and prey.

Solitary Hunters

These elusive cats are solitary by nature and can travel up to 40 kilometers in a single night while hunting.

Transparency & Updates

We believe in complete transparency regarding our conservation contributions. We will provide regular updates on donation amounts, recipient organizations, and the impact of these funds.

Future updates will be posted on this page as our initiative grows.

Noroa is an independent brand and is not officially endorsed by or affiliated with any specific wildlife conservation organization. All donations are made in good faith to support snow leopard conservation efforts.